As someone who wants to sell a home, you might have some worries about how long it will take or if you will have to reduce your ideal selling price. Well, here are some tried and true tactics and a few new techniques, that will avoid a long sales cycle and help you get the price you want from your home:
> When you place your house on the market, it becomes a product. Just like any product, it has features & benefits, pluses & minuses. To gain an edge, you must be priced right and present yourself better than the competition.
> From the moment a buyer discovers the home online to the time they walk it during the showing, home staging provides many benefits. It creates an impeccable first impression in professional photos. It highlights the best features of a property (and can help to hide its shortcomings). It allows the visiting buyer to connect with the home on an emotional level and imagine themselves living in it.
> Start marketing the property immediately. Begin by flooding social media with a preview of the property, listing it as “soon to come to market.” Use all the tools at hand — renovation updates; progress photos on Instagram; always tag the neighborhood, location and combinations of all pertinent keywords.
> Don’t forget the basics: make sure your listing is published on the Multiple Listing Service (MLS) and with major real estate platforms like Zillow, Trulia and realtor.com. Also, reach out to friends, neighbors and co-workers.
> Real Estate signs are old-school, but they work. Start with a “Coming Soon” sign to alert the locals in your neighborhood that your property is coming on the market shortly.
> Hiring a professional photographer to take photos of your property listing is essential. Don’t just hire someone with a DSLR camera and who knows Photoshop; hire a photographer who understands interior design, layout, light and composition.
> Change the featured photo regularly. More than 90% of buyers use the internet to search for properties. They will use platforms like Zillow to do so and they will only see the basic information of your listing and one main photo. Here’s the trick: change that cover photo periodically to attract new attention to your listing.
> Open houses have always been and will always be essential when selling a property. For those who can’t make it in person, offer a livestream tour of the home.
Your home needs to make an impression so that the snap judgments of potential buyers are favorable. Buyers make judgments in the first 15 seconds. To make sure that what can be seen is presented perfectly, use a realtor with a proven track record of success in your community.
ln Green Valley, Michelle Metcalf is consistently ranked at the top. Michelle’s innovative marketing has resulted in her being one of the top producers in the Green Valley/Sahuarita markets. Michelle has earned the prestigious Certified Residential Specialist (CRS) Designation. Michelle is also proud to be a SRES (Seniors Real Estate Specialist) and CLHMS (Certified Luxury Home Marketing Specialist) as well as a Real Estate Broker.
Michelle has lived and worked in the Green Valley/Sahuarita area for over 20 years. Whether you’re looking to buy or sell a home, contact Michelle at 520-400-5735 or e-mail her at [email protected].